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What is QA Testing: Best Practices for Quality Assurance To ensure the highest quality possible, teams must perform detailed testing of the system. They must employ a variety of testing methods. Strategies such as functional testing, regression testing, and a combination of manual and automated tests can help keep the system error-free. Take a look at this guide as we explore the answer to “what is QA testing?” and what are its benefits to ...
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Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable.But what is customer data, exactly, ...
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Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...
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Custom software development project management can mean the difference between success and failure of a custom software development project. Software development projects are complex and multi-faceted, represent a major investment in both time and money and can be fraught with problems if not managed properly. Finding a competent custom software development partner is only one part of the equation. You must also have a clear vision, strong man...
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