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Parik Cheruku

Customer Data Could Be Your Most Valuable Asset

Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable.But what is customer data, exactly, ...

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How Marketers Benefit From a Customer Data Platform (CDP)

Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...

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Custom Software Development Project Management

Custom software development project management can mean the difference between success and failure of a custom software development project. Software development projects are complex and multi-faceted, represent a major investment in both time and money and can be fraught with problems if not managed properly. Finding a competent custom software development partner is only one part of the equation. You must also have a clear vision, strong man...

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