Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable.But what is customer data, exactly, ...Read More
Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...Read More
Introduction From phone calls and emails to purchases and website visits, most businesses are flooded with more customer data than they know what to do with. So how can you make the most of all this information and become a forward-thinking, data-driven enterprise Customer data integration is the answer. So what is customer data integration, and what are the benefits and best practices of integrating your customer data? What is Customer Da...Read More
Introduction In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products and services. One of the most valuable types of enterprise data is the relationships and interactions that you have with your customers and prospective customers—a concept summari...Read More
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