Category: Custom Software

5 Types of Cloud Computing: What are They and How do They Work?

 5 Types of Cloud Computing: What Are They and How Do They Work? Digital transformation is becoming a core business function. One key element to that transformation is cloud computing, which provides tools to scale while embracing agility and innovation. This approach removes the need to manage complex infrastructure, as third-party vendors offer on-demand access to infrastructure services over the internet. This gives companies ready access ...

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How to Choose the Right Custom Software Development Company

How To Choose the Right Custom Software Development Company Choosing a software development company to create a custom solution can be challenging. Determining the right candidate requires planning, preparation, and knowing what questions to ask and what to look for in a developer. Commercially available software may be suitable for a company in its infancy, but gaps between what your business truly needs and what the canned software deliv...

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Keys to an Effective Enterprise Collaboration Initiative

The term "enterprise collaboration" seeks to encompass how employees interact with one another across the work environment, and outside of it. An enterprise collaboration Initiative can play an integral role in fostering professional relationships, teamwork, collaboration, and efficiency at scale. If you're looking to streamline processes and give your growing teams the tools they need to work together seamlessly, Aezion can help. Contact u...

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Customer Data Could Be Your Most Valuable Asset

Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable.But what is customer data, exactly, ...

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How Marketers Benefit From a Customer Data Platform (CDP)

Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...

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