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Category: Custom Software

custom software development companies

How to Choose the Right Custom Software Development Company

February 27, 2023 Donovan Dillon Custom Software

How To Choose the Right Custom Software Development Company Choosing a software development company to create a custom solution can be challenging. Determining the right candidate requires planning, preparation, and knowing what questions to ask and what to look for in a developer. Commercially available software may be suitable for a company in its infancy, but gaps between what your business truly needs and what the canned software deliv...

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enterprise collaboration initiative

Keys to an Effective Enterprise Collaboration Initiative

January 29, 2022 Venkat Obillaneni Articles, Custom Software

The term "enterprise collaboration" seeks to encompass how employees interact with one another across the work environment, and outside of it. An enterprise collaboration Initiative can play an integral role in fostering professional relationships, teamwork, collaboration, and efficiency at scale. If you're looking to streamline processes and give your growing teams the tools they need to work together seamlessly, Aezion can help. Contact u...

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customer-data

Customer Data Could Be Your Most Valuable Asset

November 02, 2021 Parik Cheruku Articles, Custom Software

Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable.But what is customer data, exactly, ...

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cdp customer-data-platform

How Marketers Benefit From a Customer Data Platform (CDP)

November 02, 2021 Parik Cheruku Articles, Custom Software

Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...

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customer-data-integration

Customer Data Integration: What You Need to Know

November 02, 2021 Venkat Obillaneni Articles, Custom Software

Introduction From phone calls and emails to purchases and website visits, most businesses are flooded with more customer data than they know what to do with. So how can you make the most of all this information and become a forward-thinking, data-driven enterprise Customer data integration is the answer. So what is customer data integration, and what are the benefits and best practices of integrating your customer data? What is Customer Data...

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