Venkat Obillaneni

The Five Stages of Business Intelligence (BI)

Did you know that the global business intelligence market is estimated to be worth over $29 billion in 2021? The industry shows no sign of slowing down either, as the global business intelligence adoption rate is estimated to be around 26 percent. Plus, experts are predicting that the global business intelligence market will be worth over $54 billion by 2028. With massive numbers like these, it's clear that BI has earned a huge place in the mo...

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Master Data Management: How It Works & Why You Need It

It is well-accepted that data should be a driving force for business decision-making, but it's not always easy to to achieve this aspiration in a practice. While sales, marketing, and operations teams could all benefit from access to data, it is often scrambled, misaligned, or complicated to use. After all, giving your team access to data is not a simple matter of, "Here's the key to the data vault, bring it back when you're done." Master Data...

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Enterprise Business Intelligence

What Is Enterprise Business Intelligence (BI)? Enterprise Business Intelligence (BI) is a set of tools and processes for analyzing data from business operations for companies to gain a competitive advantage. Analyzing data in this way reveals opportunities to improve customer satisfaction, increase revenue, and raise profit margins. According to Tech Jury, 56% of organizations leveraged BI in 2020 and reported faster and more effective deci...

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Data Integration 101: What It Is & Why You Need It

Data integration (DI) can help savvy businesses deal with mountains of data originating from many different sources, be it customer transactions, support tickets, supply chain updates, marketing campaigns, or the many streaming platforms (i.e., social media, Slack groups, etc.) being incorporated into business workflows. This data is incredibly valuable and helps businesses keep a finger on the pulse of their audience, but the trouble is, comp...

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Real-Time Data : 5 Examples of How it Improves Efficiency

Delayed decisions cost money, which is why businesses strive to act fast. The trouble is, when research is rushed, decisions about contracts, development, and even sales and support rarely work out as well as they could. That's why real-time data analysis is so powerful. With real-time data analysis, businesses can unlock insights from information they already have, and they can do it in a way that's accurate, fast, and accessible. While bu...

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