Category: Articles

Enterprise Information Management: 6 Tips to Maximize ROI

Growing businesses face an abundance of data. That data poses a host of challenges, but if you can overcome them, you'll unlock valuable insights that can help you continue scaling up. To address the complexities that ever-growing datasets bring, most organizations turn to an Enterprise Information Management (EIM) solution. We've explored how enterprise information management solutions fit within an Enterprise Collaboration Program, and we...

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Enterprise Information Management: 4 Tips for Selecting Software

Enterprise information management (EIM) specialists dedicate themselves to discovering robust solutions to optimize an organization's use of information. EIM tools do the same, helping an organization gain visibility and access to useful information on a day-to-day basis in order to support decision making and knowledge sharing. A handful of out-of-the-box EIM solutions do exist, but most organizations find that these solutions offer very l...

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Keys to an Effective Enterprise Collaboration Initiative

The term "enterprise collaboration" seeks to encompass how employees interact with one another across the work environment, and outside of it. An enterprise collaboration Initiative can play an integral role in fostering professional relationships, teamwork, collaboration, and efficiency at scale. If you're looking to streamline processes and give your growing teams the tools they need to work together seamlessly, Aezion can help. Contact u...

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Customer Data Could Be Your Most Valuable Asset

Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable.But what is customer data, exactly, ...

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How Marketers Benefit From a Customer Data Platform (CDP)

Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...

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