Customer Data Integration: What You Need to Know

Customer Data Integration: What You Need to Know

Introduction From phone calls and emails to purchases and website visits, most businesses are flooded with more customer data than they know what to do with. So how can you make the most of all this information and become a forward-thinking, data-driven enterprise...
CRM for Higher Revenues and Business Growth

CRM for Higher Revenues and Business Growth

Introduction In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products...
The Art and Science of Application Integration

The Art and Science of Application Integration

To put it simply, application integration means enabling systems and applications that were built independently of one another to work effortlessly together. When done right, application integration results in new capabilities while boosting efficiency, cutting costs,...