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Customer Data Could Be Your Most Valuable Asset

Customer Data Could Be Your Most Valuable Asset

Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data...

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How Marketers Benefit From a Customer Data Platform (CDP)

How Marketers Benefit From a Customer Data Platform (CDP)

Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some...

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CRM for Higher Revenues and Business Growth

CRM for Higher Revenues and Business Growth

Introduction In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products...

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The Art and Science of Application Integration

The Art and Science of Application Integration

To put it simply, application integration means enabling systems and applications that were built independently of one another to work effortlessly together. When done right, application integration results in new capabilities while boosting efficiency, cutting costs,...

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6 Brilliant Tips from API Design Experts

6 Brilliant Tips from API Design Experts

As companies continue to realize the value of APIs, the importance of API design can't be overstated. Overlooking fundamentals like thorough documentation will only lead to an API that's difficult to use. Of course, a lot goes into great API design, and these six tips...

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