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How Marketers Benefit From a Customer Data Platform (CDP)
Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some...
Customer Data Integration: What You Need to Know
Introduction From phone calls and emails to purchases and website visits, most businesses are flooded with more customer data than they know what to do with. So how can you make the most of all this information and become a forward-thinking, data-driven enterprise...
CRM for Higher Revenues and Business Growth
Introduction In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products...
Making the Most of Microservices: Benefits & Considerations
Microservices architecture, often just referred to as microservices, is a software organization approach that revolves around turning applications into a collection of services that are loosely coupled, autonomous, and able to be deployed independently of one another....
Applications Architecture: Design for The Present and Future
Think of application architecture as a roadmap, giving teams the best practices they need to follow to create an application that's well-structured, reliable, efficient and user friendly. Applications architecture encompasses patterns and techniques that are proven to...
The Art and Science of Application Integration
To put it simply, application integration means enabling systems and applications that were built independently of one another to work effortlessly together. When done right, application integration results in new capabilities while boosting efficiency, cutting costs,...
6 Brilliant Tips from API Design Experts
As companies continue to realize the value of APIs, the importance of API design can't be overstated. Overlooking fundamentals like thorough documentation will only lead to an API that's difficult to use. Of course, a lot goes into great API design, and these six tips...
Get it right, make it right, period.
How Aezion Gets it right and Makes it right The Aezion credo is captured in The Aezion promise: We get it right. We make it right. Getting it right means (1) investing the effort required to truly understand Customer needs and what success looks like, and (2)...
Blockchain as a Service (BaaS)
Blockchain as a Service (BaaS) Aezion’s Blockchain as a Service (BaaS) is a platform that is custom-built for customers to easily consume and adapt the Blockchain Technology. The platform supports several custom solutions and offerings for clients to build innovative...
