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Customer Data Could Be Your Most Valuable Asset
Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data...
How Marketers Benefit From a Customer Data Platform (CDP)
Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some...
CRM for Higher Revenues and Business Growth
Introduction In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products...
Making the Most of Microservices: Benefits & Considerations
Microservices architecture, often just referred to as microservices, is a software organization approach that revolves around turning applications into a collection of services that are loosely coupled, autonomous, and able to be deployed independently of one another....
The Art and Science of Application Integration
To put it simply, application integration means enabling systems and applications that were built independently of one another to work effortlessly together. When done right, application integration results in new capabilities while boosting efficiency, cutting costs,...
6 Brilliant Tips from API Design Experts
Tips from API Design Experts As companies continue to realize the value of APIs, the importance of API design can't be overstated. Overlooking fundamentals like thorough documentation will only lead to an API that's difficult to use. Of course, a lot goes into great...
Get it right, make it right, period.
How Aezion Gets it right and Makes it right The Aezion credo is captured in The Aezion promise: We get it right. We make it right. Getting it right means (1) investing the effort required to truly understand Customer needs and what success looks like, and (2)...
Blockchain as a Service (BaaS)
Blockchain as a Service (BaaS) Aezion’s Blockchain as a Service (BaaS) is a platform that is custom-built for customers to easily consume and adapt the Blockchain Technology. The platform supports several custom solutions and offerings for clients to build innovative...
Preparing Your Business for AI Bot Development and Deployment
Introduction Artificial intelligence (AI) and AI bot development are no longer the sole preserve of large corporations and scientists. AI bots are becoming available for businesses of all sizes. AI is a technology that will transform businesses. To date, we have only...